DAMAVAND MINERAL WATER COMPANY AND UNICEF TEAM UP FOR IRAN'S SCHOOLGIRLS

DAMAVAND MINERAL WATER COMPANY AND UNICEF TEAM UP FOR IRAN'S SCHOOLGIRLS
New York, Apr 19 2007 1:00PM
The Iranian mineral water company Damavand and the United Nations Children's Fund (UNICEF) have launched a new partnership to benefit thousands of schoolgirls in Iran.

Under the initiative, announced on Wednesday in Tehran, Damavand will donate a portion of the revenues of its water bottle sales to UNICEF Iran to help finance girls' education projects.

This is the first time in Iran that a share of the sales of a product will benefit a charitable cause, UNICEF said in a <"http://www.unicef.org/media/media_39397.html">news release.

Under the one-year partnership, Damavand mineral water bottles now feature the UNICEF logo and describe how this partnership benefits Iranian children.

Some 4,500 children will benefit from activities to include community-based school management and quality education.

"This is a win-win situation," said Jan-Pieter Kleijburg, Deputy Representative of UNICEF in Iran. "It is good for UNICEF, as it helps us to expand important activities without relying too much on funds from abroad. It is good for Damavand Mineral Water Company, as it provides a channel for the company to fulfil its corporate social responsibilities.

Above all, he added, "It is good for the children in remote parts of the country, who will benefit from quality education and a better chance to have a good future."
2007-04-19 00:00:00.000

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